Winter Sales Italy 2020

The starting date of the winter sales in Italy in 2020 is about the same for each region. This is the last day of celebration for the Befana, a celebration similar to our Epiphany. The end date varies from region to region.

Winter sales Italy

For all regions except one, the 5th of January is the first day of the sale. The exception is Lazio, so in Rome you can shop cheaply as early as 4 January.

It’s probably no coincidence that this is right after the Christmas and New Year’s period, after people have been spending lots of money.

Trento Alto Adige has the shortest sales period, lasting only 11 days. In Friuli Venezia Giulia, Valle d’Aosta and Veneto the sales period lasts almost three months.

The big cities


In Rome, the bargain hunt will mainly take place in the shops in and around Via del Corso. For luxury items you can go to Via Condotti. The Galleria Alberto Sordi, Rinascente and Coin are large shopping centres in different price ranges. Other famous shopping streets are the Via Candia, the Via Nazionale and Via Cola di Rienzo. Read more about winter sales in Rome.


Milan is the Italian fashion capital. The main shopping streets are Via Montenapoleone and Via della Spiga. The Galleria Vittorio Emanuele III is the most prestigious shopping centre in the country.


Florence‘s most elegant shopping streets are the Via Tonabuoni and the Via della Vigna Nuova.


In Naples, Via Toledo, which connects Piazza Trieste and Trento with Piazza Dante, is the city’s main shopping street. Other shopping streets are Via Chiaia and the Corso Umberto. The Vomero district, and in particular the Via Scarlatti, is known for its luxury brands.


In Turin, the Via Roma, the Via Garibaldi and the Via Po are particularly good grounds for bargain hunters. These streets are home to both top luxury brands and trendy vintage boutiques.

Winter sales Italy 2020

Abruzzo: 5 January – 5 March 2020
Basilicata: 5 January – 1 March 2020
Calabria: 5 January – 28 February 2020
Campania: 5 January – 2 April 2020
Emilia Romagna: 5 January – 5 March 2020
Friuli Venezia Giulia: 5 January – 31 March 2020
Liguria: 5 January – 18 February 2020
Lazio: 4 January – 28 February 2020
Lombardy: 5 January – 5 March 2020
Marche: 5 January – 1 March 2020
Molise: 5 January – 4 March 2020
Piemonte: 5 January – 28 February 2020
Apulia: 5 January – 28 February 2020
Sardinia: 5 January – 4 March 2020
Sicily: 5 January 2020 – 15 March 2020
Tuscany: 5 January – 15 March 2020
Veneto: 5 January – 31 March 2020
Valle d’Aosta: 5 January 2020 – 31 March 2020
Trentino Alto Adige: 5 January – 16 January 2020.
Umbria: 5 January – 4 March 2020

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